Hi, I’m eRIKA bARNES fORD, THE cANDIDATES cOACH!
Welcome to The Candidate's Coach! I'm Erika Barnes Ford, a seasoned political strategist with 30 years of experience. My passion lies in empowering Black women to break barriers and achieve political success in predominantly white constituencies. Throughout my career, I’ve navigated the complexities of political campaigns, faced challenges head-on, and gained invaluable insights.
At The Candidate's Coach, we believe in the power of diverse leadership and are committed to providing the tools, strategies, and support necessary for our clients to not only run successful campaigns but also to lead with confidence and integrity.
My Approach
It all begins with an idea. At The Candidate's Coach, we take a holistic and transformative approach to political campaign management. Our strategy is centered around four core principles:
Dream it
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.
Dream it
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.
Build it
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
My Approach
It all begins with an idea. At The Candidate's Coach, we take a holistic and transformative approach to political campaign management. Our strategy is centered around four core principles:
EmPOWERMENT
We empower Black women by providing them with the knowledge and skills needed to navigate and succeed in the political arena.
Comprehensive Support
From initial campaign planning to Election Day, we offer comprehensive support, ensuring no detail is overlooked.
Sustainable Success
We focus on long-term leadership development, positioning our clients for continued success beyond the campaign.
Customization
Every campaign is unique. We tailor our strategies to fit the specific needs and goals of each candidate.